Is Subliminal Advertising Effective Essay - 1060 Words

Is Subliminal Advertising Effective? The average American views an average of 1500 ads every single day! Did you know that some of these ads have hidden pictures, words, or even sound inside of them? These hidden things are called subliminal messages. When used correctly, these hidden messages have been proven to persuade us to do certain things. What are Subliminal Messages? Subliminal messages are things that are stored inside of our subconscious. They are known as are hidden messages because we have no knowledge of the things inside our subconscious. The subconscious is one part of our brain. We are not aware of the things inside our subconscious part. However, our subconscious remembers every single detail of every single†¦show more content†¦Soon, television and radio stations started using this technique. Then people started to question Vicarys results because some people say he did not properly document his experiment. Lloyd H. Silverman then tested the effects of subliminal messages on people with depression problems. He had one group of these people look at a picture while he quickly and repeatedly flashed the words Destroy Mother on top of the picture. The second group looked at the same picture with the words People Thinking on top of the picture. Neither of the groups actually noticed the words that flashed over their pictures. Afterwards the first group became more depressed while the second groups depression remained the same. Silverman found that the subliminal messages he showed these people only lasted for a short period of time. He also found that the hidden messages did not affect people that had no interest. For example when Vicary flashed Drink Coca-Cola on the movie screen, someone that hated coca-cola would not even think about it. Subliminal Messages and the Media Advertisers still use subliminal messages today. The most common types of subliminal messages that are displayed today represent sex and power. Studies have shown several huge companies currently use subliminal messages in their ads, movies, cartoons, music, and television shows. Television is currently the main source of subliminal messages. These messages are done the same wayShow MoreRelatedSubliminal Advertising Has Made A Big Increase Of The Sale Production1091 Words   |  5 Pagesthis act just by the switch to your TV, radio, or the flip of a magazine, even just taking a trip to the local grocery store as you pass by billboards. Being completely unaware can be quite atrocious, but no harm is done to our mentality. Subliminal advertising has made a big increase of the sale production; they consist of stimulus that pertains to our society’s interest that will persuade our subconscious mind. Being used as a deceptive business practice, flashing stimulus to the rate our own consciousRead MoreSubliminal Advertising Essay1098 Words   |  5 PagesSubliminal Advertising There is no doubt that advertising plays a monumental role in today’s society. In an article related to advertising Marshal McLuhan was quoted as saying ‘â€Å"The continuous pressure is to create ads more and more in the image of audience motives and desires†Ã¢â‚¬â„¢(Fowles 658). To achieve success in advertising, a company must pull at the consumers’ psyche long enough so they will stop and look at the product being displayed. To be at the top, advertisers need to go above andRead More Subliminal perception Essay1404 Words   |  6 PagesMessages nbsp;nbsp;nbsp;nbsp;nbsp;When we think about subliminal perception we usually think of a big publicity stunt for a company. What many people don’t know is that subliminal perception can really be effective. Any person might say, â€Å"Naw, I can’t fall for that I’m not stupid enough to fall into their trap.† For most other cases subliminal perception will attack a person in their sub-conscious state of mind. In one form or anther, subliminal perception takes many forms. It could be presented inRead MoreThe Effectiveness Of Subliminal Advertising1340 Words   |  6 PagesRunning head: EFFECTIVENESS OF SUBLIMINAL ADVERTISING Is there any evidence that companies can make us buy products using subliminal processing? Student ID- U3144007 Assessment detail - Literature Review Word count - 1200 IS THERE ANY EVIDENCE THAT COMPANIESRead MoreAnalysis Of Cheesman And Merikle ( 1984 )1611 Words   |  7 Pagesconcepts of objective and subjective thresholds, suggesting that subliminal stimuli are the messages that are only able to reach the objective threshold, while the messages that pass through both objective and subjective thresholds would be perceived consciously by the subjects. This idea was challenged by Holender (1986), who argued that subjects may have perceived the quickly flashed images or words that are designed to be subliminal stimuli consciously but failed to recall them at the time of reportRead MoreDoes the Media Use Subliminal Advertising as a Tool for Mind Control?1775 Words   |  7 Pagesmedia is the way to go. We trust the media to keep the whole world updated and connected. But, is the media exploiting our blind trust by subconsciously manipulating us through subliminal advertising? Firstly, what is subliminal advertising? It is a technique in which the consumer is exposed to product or brand advertising such as pictures or songs related to the product without the consumer being consciously aware of it. This may include ads during the airing of different sports matches or that oneRead MoreEssay on The Danger of Subliminal Advertising1438 Words   |  6 Pagesmovies, radio, and even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sinister methods advertisers and corporations employ with the media in order to obtain a profit. The use of subliminal and negative advertising has increased immensely and shows no plan of stopping anytime soon. This dangerous ploy manipulates the public and causes individuals to subconsciously crave a product or service. It is integral that society understands the jeopardyRead MoreThe Canadian Philosopher Of Communication Theory1533 Words   |  7 PagesThe Canadian philosopher of communication theory, Marshall McLuhan, once said that â€Å"adve rtising is the greatest art form of the 20th century†. Indeed, we are exposed to numerous advertisements every day. They come at us in many different forms and ways through TV screens, billboards, magazines, web pages, door-to-door sales, and even radio. Advertisements are not fundamentally bad, but a lot of them use manipulative tactic and tricks which influence us in ways we do not even realize. Even thoughRead MoreSubliminal Messages : Subliminal Stimuli1203 Words   |  5 PagesSubliminal Stimuli in Advertising Subliminal stimuli can be found all over; and some may even find the use of subliminal advertising as unfair because it is meant to trick the unsuspecting recipient. These tricks are, for the most part, found in monetary form; where you are influenced to spend money on something that you may be subliminally exposed to. Types of subliminal stimuli can be found in many different forms but are predominately used in advertising, movies, and media in general. SinceRead MoreSubliminal Messages Are The Popular Phenomenon Of Mind Control1423 Words   |  6 PagesSubliminal Messages In media and popular culture, the popular phenomenon of mind control is often fantasized about, but generally seen as a myth or a conspiracy theory. However, although it seems crazy, the idea of mind control does have a basis in a similar, more scientific idea: subliminal messages. Subliminal messages are stimuli that pass under a typical person’s sensory threshold, meaning they are not detectable to the conscious mind. However, subliminal messages are registered by the subconscious

Augustus s Influence On The Roman Empire - 1260 Words

Augustus is known to be the first Roman emperor, and the founder of Rome, known for politically transforming the Roman republic to the early Roman Empire. During his rule his influence on artwork and architecture illustrated a classical style, and often they was a reflection of the â€Å"public image† of his rule, as well as his â€Å"new agenda†. (115) Augustus was quickly seen as a restorer of Rome. Augustus commissioned many large scale building projects such as the Campus Martius, as well as elaborate pieces of portraiture that illustrate his power and the peace of the new Rome under his rule. Augustus acknowledged his power and wealth but at the same time never formally declared himself emperor in order to maintain his citizenship. Although he was keen on denying title of emperor, he emphasized that he was a descendant of the great Julius Caesar considering himself his adopted son and his predecessor, in which he reinforces in some of the temples he commissioned. Overall Augustus was seen as a man of change and power, the one who brought prosperity to Rome when it became shaken by the assassination of Julius Caesar. The age of Augustus brought forth a classical style, influenced by Greeks, and the usage of marble and concrete to create complex buildings and sculptures. This was important because as a result of Augustus’ reign Rome obtained a very classical style, in which would later be reintroduced in order to mimic his greatness by other Emperors. Augustus’ artistic programShow MoreRelatedthe roman empire is the greatest civilization of all time1187 Words   |  5 PagesThe Roman Empire was the period of time after the Roman Republic and before the Byzantine Empire from 29 B.C. to A.D. 476. It was the highest point of Roman civilization, greater than any prior empires and towers over even the empires after it; it triumphed over the world . The Roman Republic was what built up the foundation for the Roman Empire. 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Public Health Analysis

Question: Analysing the impact of operating vegetable and fruit garden on the students fruit and vegetable intake behaviour in the low socio-economic Australian schools. Answer: Research questions What is the impact of having vegetable and fruit gardens in low socio-economic schools on the dietary intake of students in that school? How effective are the existence of vegetable and fruit gardens in improving the dietary intake of children studying in low socio-economic schools of Australia? What is the difference in students dietary intake of schools having gardens and schools not having the gardens in the low socio-economic zone of Australia? What are the challenges related to enhancing the fruit and vegetable dietary intake for students in low socio-economic schools of Australia? What are the suitable recommendations for improving the fruit and vegetable dietary intake for students in low socio-economic schools of Australia? Background Since ancient believes along with scientific evidential support it is proven that fruits and vegetables are one of the essential dietary elements or foods that help in controlling poor health effects by increasing immunity, providing essential nutritions, and minimizing the risk to diseases[1]. In the recent era, there are more and more interventions and activities to improve the health diet consumption that includes fruit and vegetables as major components of the nutritious diet. As per WHO studies, food and vegetables can minimise the risk factors related to obesity, hypertension, stroke, cardiovascular disease, diabetes and several types of cancer producing elements. The low fibrous diet (no fruits and vegetables) is one of the top ten global mortality risk factors[2],[3]. While studying the social determinants affecting the dietary behaviour of people it was proven that poverty, low income, unemployment and lack of proper health education are major social determinants that lead to poor dietary consumption in adults as well as children. It was also indicated that low socio-economic regions persist the habit of poor diet resulting in high rate of infections and diseases in these regions. The children living in low socio-economic zones of developed countries like Australia, Untied States and the United Kingdom show a very low daily fruit and vegetable intake with only 224g/day due to bad eating habits containing foods like chips, chocolates, biscuits and trans foods[4]. The school-based community gardens are one such practice that helps to re-establish the traditional practice of eating and developing health food relationships for children[5]. The viewpoint of feeding children with good eating habits and diet along with education in schools, there are school gardens established by public and private sector to maximise the healthy eating habit in initial ages of life. The school gardens containing fruits and vegetable targets to improve the eating habits, enhance nutritious diet, minimise risk to diseases and pollution to overcome the increasing mortality rate for future generations[6]. As per biological and behavioural aspects the overall physical, mental and psychological development of humans occur at the age of 5 to 17 years, therefore, the behaviour developed within this period becomes a lifetime habit of the individual. Hence, getting children involves in healthy eating habits will assure an increased life expectancy1. The research of indicates that school-based health programmes and interventions are working as good measures to control health inequalities in children. The existence of school-based vegetable and fruit gardens help to enhance the fruit and vegetable dietary intake in children. However, developing school gardens persist potential to improve the eating habits of children but there is a lack of research and experiments confirming the impact of this practice[7]. As school gardening is an innovative practice there are missing literature sources to confirm the positive impact of school gardening on the dietary habits of children. Secondly, there is less focus on analysing the dietary behaviour of children living in low socio-economic zones. There are very less random controlled trials that analyse the impact of school gardening on the dietary impact of specific regions childrens especially belonging to the low socio-economic group. Further, there are researches only comparing the dietary habits of boys and girls living in remote regions 3 or only analysing the lunchtime vegetable intake habits of children, a recent study 6implemented researches on either fruit or vegetable intake, not both together [8]. In the research field, the low socio-economic regions somehow due to unclear reasons, get neglected in health promotions studies related to dietary habits. However, even the available research data on school gardening and dietary behaviour of children limit sample size as well as time duration for research 1,[9],[10]. All the above-mentioned literature gaps are governed in the current research making it a unique and exception research work. A comparison of student dietary habits of low socio-economic schools having vegetable and fruit gardens with schools not having such gardens will provide a complete outlook on the impact of the effective gardening practice on the food eating habits. Further, an appropriate sample size and workable research time also implemented in this research. Rationale of research Due to lack of specific research sources on analysing the impact of fruit and vegetable gardens in low socio-economic schools of Australia as well as lack of experimental research on the impact of school gardening on the dietary habit of students in low socio-economic schools, the research focuses specifically on analysing the effect of fruit and vegetable garden presence on the fruit and vegetable intake habits of children studying in low socio-economic schools compared to intake habits of children in low socio-economic schools not having fruit and vegetable garden. Research plan Study design The research method will involve the use of descriptive study design to perform a comparative analysis on the basis of the survey. The descriptive design is supported with positivism research philosophy and deductive research approach that will initiate an objective based research along with a hypothesis development to observation making study[11]. Participants and sample size The Non-probability sampling technique will be employed in research to select low socio-economic schools from the two major low-socio economic locations in Australia[12]. These regions will be selected as per the Australian Bureau of Statistics (ABS) released Socio-Economic Indexes for Areas (SEIFA). The five selected regions are Belyuen and Napranum that belongs to the Northern Territory and Queensland of Australia that is considered as most disadvantaged areas of the country[13]. The participants of research will be ten low socio-economic schools randomly belonging to these two regions. These ten schools will be distributed into two research groups that are Research group I, 5-low-socio economic schools having fruit and vegetable gardens existing minimum from last 1 year and Research group-II (control group), 5- low socio-economic schools having no fruit and vegetable gardens. The schools having independent and existing vegetable and fruit gardens will only be selected as Research group-I and schools having an absence of such gardens will be selected as Research group-II or control group. A large sample size of (n=200) students from each group belonging to age group 7 to 10 years will be taken as research sample to analyse their fruit and vegetable dietary intake habit. It means the testing sample group (Research group-I) will have n1 =200 participants and control sample group (Research group-II) will have n =200 participants. The overall sample size will be 400. Study procedure and participant recruitment For the purpose of initiating the research, a letter will be forwarded to the respective authorities of participating schools as well as parents of the sampled children to gather informed consent. Further, a permission letter from specific area councils of all the ten schools will be collected to obtain a legal permission for performing research activity. After obtaining permission from schools and parents an information sheet containing research details will be forwarded to the authorities that will provide authenticity to the research work. After recruiting the research participant a demographic analysis will be performed to determine the average age, height, body height, sex and gender of the participant children (Test-1, baseline measurement). The statistical tools will be implemented to measure the average dynamics and dimensions of both the research group (control and experiment group) separately. The measurement of dietary intake using specific tools will provide quantitative data that will be collected and managed for further analysis by the researchers. The researchers will collect data itself in participating school premises. The research will be performed in two experiments, the first experiment will be baseline measurement and the second experiment will be dietary measurement within seven days for next 24-hours. As the research involves human participation as a sample population, therefore, the National Statement on Ethical Conduct in Human Research Guidelines will be followed to provide ethically reliable research. These guidelines procedures will protect the autonomy of research participants and will provide beneficence understanding to researchers. There will be no forceful participation and participants will be accomplished with sovereignty to vacate research at the time as per their will. Further, the participants consent will be an ethical priority of research as per National Statement Content. Lastly, the confidentiality of research data will be maintained as per the Data Protection Act 1998 because research contains biological and personal information about participants. The research monitoring process will involve checking the reliability of source information, the validity of measuring instruments, and collecting evidential proof of research conduct to support the overall ethical p rinciples in research. Measures and Instruments Measurement Tool Age-group of participants Measurement outcomes Assessment method A Child Nutrition Questionnaire (7-day food checklist)[14] 7-10 years 1) Fruit and vegetable intake and noncore foods and beverages 2) Environment, knowledge and behaviours associated with these foods 1) Seven-day diet checklist 2) Brief nutrition questionnaire completed by child The measurement tool for experiments in research is A child Nutrition questionnaire that will be used in research is a 14-item questionnaire developed to fulfil the purpose of getting a dietary pattern of participants as well as knowledge on attitude and behaviours related to healthy eating (Test-2). This tool will help to measure the key nutritions and noticeable increases in any specific food consumption that can be vegetables, fruits, water, sweetened beverages etc. The response pattern involves the use of five-point Likert scales and frequency difference between the current and previous intake. A twelve score is involved for questionnaire distributed in five categories. The participants will be directed to complete the 7-day food checklist that will determine the consumption of vegetables, fruits, water, sweetened beverages, noncore food items and food plus parameters. This test will be completed by the participant (students) themselves within provided time duration[15]. Validity and reliability There are three most effective dietary intake measurement tools for children belonging to age group 5- 15 years that are A child Nutrition Questionnaire, Childrens Dietary Questionnaire (CDQ) and School Checklist. These three tools can be considered effective as per research requirements but the School Checklist involved the purpose of determining the energy gain from consumed food that is not suitable for the present research purpose. Out of other mentioned tools that are Child Nutrition Questionnaire and CDQ, where the CDQ test is usually performed parents or children but the Child Nutrition Questionnaire is more reliable and efficient performed by children themselves. Further, CDQ holds face, construct, concurrent validity but the Child Nutrition Questionnaire persist face, criterion, concurrent validity as well as reliability. The reliability of child nutrition questionnaire was estimated using 95% confidence intervals and intraclass correlation coefficient (ICC) for the baseline measures Test- 1(demographic analysis) and Test-2 (questionnaire test) of participants[16],[17]. Data analysis The collected research data will be analysed using SPSS to determine the mean, median and standard error indicating statistical significance and error in the data obtained from Test-1 and Test-2. Further, the average score of fruit and vegetable consumption within seven days duration by two research groups will be compared by using T-test and chi-square test determining the difference in dietary intake patterns of two research groups. Significance of study The research on analysing the impact of vegetable and fruit gardening in school on the dietary intake habits of students will help in determining the possible outcomes of school gardening effect on the overall healthy eating habits as well as the impact of environmental changes on the attitude of children. This study is essential to understand the importance of school gardening in low socio-economic zones. The expected outcomes of study should involve a better fruit and vegetable dietary intake by students having availability of fruits and vegetables in school campus indicating a cost effective, reliable and healthy approach. This will help to understand the importance of school gardening for improving the dietary habits to students. Hence, the research persists potential to improve the dietary habits of low socio-economic children. Further, the research will work as valuable literature source for future researches related to this research topic. The research will add a good literatu re source for studying the impact of school gardening practice in low socioeconomic schools of Australia. References [1] Brownson RC, Baker EA, Leet TL, Gillespie KN, True WR. Evidence-based public health. Oxford University Press; 2010 Nov 3. [2] Du Pre A. Communicating about health: current issues and perspectives. [3] Hoelscher DM, Springer AE, Ranjit N, Perry CL, Evans AE, Stigler M, Kelder SH. Reductions in child obesity among disadvantaged school children with community involvement: the Travis County CATCH Trial. Obesity. 2010 Feb 1; 18(S1):S36-44. [4] Craig LC, McNeill G, Macdiarmid JI, Masson LF, Holmes BA. Dietary patterns of school-age children in Scotland: association with socio-economic indicators, physical activity and obesity. British journal of nutrition. 2010 Feb 1; 103(03):319-34. [5] Oxenham E, King AD. School gardens as a strategy for increasing fruit and vegetable consumption. J Child Nutr Manag. 2010; 34(1). [6] Ratcliffe MM, Merrigan KA, Rogers BL, Goldberg JP. The effects of school garden experiences on middle school-aged students knowledge, attitudes, and behaviors associated with vegetable consumption. Health promotion practice. 2011 Jan 1;12(1):36-43. [7] Nutbeam D, Harris E, Wise W. Theory in a nutshell: a practical guide to health promotion theories. McGraw-Hill; 2010. [8] Blas E, Kurup AS. Equity, social determinants and public health programmes. World Health Organization; 2010. [9] Christian MS, Evans CE, Nykjaer C, Hancock N, Cade JE. Evaluation of the impact of a school gardening intervention on childrens fruit and vegetable intake: a randomised controlled trial. Int J Behav Nutr Phys Act. 2014 Aug 16;11:99. [10] Gibbs L, Staiger PK, Johnson B, Block K, Macfarlane S, Gold L, Kulas J, Townsend M, Long C, Ukoumunne O. Expanding childrens food experiences: the impact of a school-based kitchen garden program. Journal of nutrition education and behavior. 2013 Apr 30; 45(2):137-46. [11] Saunders, M., Lewis, P., and Thornhill, A.Research Methods for Business Students, (6thed.) London: Pearson; 2009 [12] Truscott, D. M., Smith, S., Thornton-Reid, F., Williams, B., Matthews, M. A cross-disciplinary examination of the prevalence of mixed methods in educational research: 1995-2005,International Journal of Social Research Methodology, 2010; 13(4), pp. 317-28.